Buro Marketing Workshop Series
What is The buro. Marketing Workshop Series?
Kicking off this December, buro. is hosting a series of monthly marketing workshops designed to help Accra’s vibrant entrepreneurial community grow their businesses. Every month, we will be joined by a leading marketing expert who will host a workshop to share their expertise on everything from social media to PR.
Workshop topic: Content marketing tips on a budget for startups
To launch this exciting series, buro. is thrilled to invite leading marketing entrepreneur Letitiah Obiri, founder of Polkadot Digital. In a decade-long career, she has worked with brands including Amazon, Microsoft, Dell and Google so has plenty of trade secrets to share. Letitiah will share content marketing tactics founders, freelancers and side hustlers can use to grow their customers without spending a fortune. She will also be joined by other leading marketing experts who will provide practical insights that businesses of all sizes can benefit from.
What you'll learn during this workshop:
- How to create a content marketing strategy on a budget
- How to use marketing channels like blogging, PR and email newsletters to grow
- Why you need to have key objectives and metrics to meet business goals
Workshop agenda: (6.30 - 8.30 pm)
- Introduction from Polkadot Digital & buro. - 15mins
- Business elevator pitches and marketing challenges - 15mins
- Polkadot will deliver a marketing presentation to attendees - 30mins
- “Overcoming common marketing challenges” panel discussion - 30mins
- Live marketing audit - 15mins
- Q&A - 15mins
What’s in it for me?
- Discounts and benefits on buro. workspace membership
- Free marketing mentoring session for three lucky attendees
- Opportunity to participate in a live marketing audit to diagnose your marketing challenges
- Networking and refreshments as well as the chance to connect personally with the speakers
About Letitiah Obiri + Polkadot Digital:
Polkadot Digital is an online marketing consultancy that provides content, social and PR to small businesses and startups in the tech and B2B sectors. Marketing entrepreneur Letitiah Obiri has worked with some of the UK’s biggest brands including John Lewis, Tesco, Reuters and Virgin Trains. As a qualified journalist, she has also been featured in The Guardian, The Telegraph and Business Zone writing frequently about ecommerce, small business and social media.
About Lakeshia Ford + Ford Communications:
Offering everything from PR to brand management, Ford Communications is a full-service communications agency, helping international and local companies establish their brand presence on the continent. Founder Lakeshia Ford is a communications strategist who is passionate about connecting African businesses to the global market and mobilizing public diplomacy in Africa. She has spent her professional life working in media and international relations, gaining experience from companies such as CNN International, Viacom Inc., M&T Bank, United Nations Information Centre and the U.S. Department of State (Bureau of Consular Affairs).
About Beatrix Obeng -Sackey + Mad Woman Agency:
Beatrix Obeng-Sackey is a Creative Consultant and has been working in the creative industry for over 10 years. Beatrix enjoys working in advertising and has worked with many brands and businesses across Ghana, U.K. and Spain. She is currently the Founder and Creative Director of Mad Woman, a refreshing new creative agency run by women that focus on nurturing creativity, innovation and expression.
Beatrix is currently building a network of female creative professionals within her agency and a creative collective (Magic Created By Women) - a soon-to-be-launched creative community to help influence and create opportunities for women in a male-dominated industry. Beatrix loves to dance and decorate spaces in her free time. She also loves to network and collaborate as she strongly believes creativity is the result of a mind connected to other minds. She is open to partnerships and is currently hiring, so if you think you have the traits of the Mad Woman; someone Methodical with Attitude and Dynamics, feel free to reach her at Beatrix@themadwomanagency.com.
About Buro Gh:
Build your business and work remotely at buro. in the heart of Osu. Whether you’re a freelancer, side hustler, digital nomad or entrepreneur, buro. provides flexible workspaces and a vibrant community to help you feel at home while you work. To learn about workspace membership, please email firstname.lastname@example.org.
Register for your free spot!
- Atelier / formation
Buro Marketing Workshop Series
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