Ego Tickets vs Ayatickets: Which platform fits Ghana organizers?
Choosing a ticketing partner in Ghana usually starts with the same shortlist: Ego Tickets (eGotickets) and Ayatickets. Both help you create events, sell tickets, and check people in. The difference is how simple the fee story is, which payments your buyers actually use, and how fast you can go from idea to first sale.
This page is for organizers — concerts, nightlife, churches, campuses, corporates, and festivals — who want a practical comparison before they commit.
Bottom line up front: If you want free event setup, a flat 5% organizer commission on gross ticket sales, and Ghana-ready payments including Mobile Money, card, Apple Pay, PayPal, and USSD *365*88#, Ayatickets is built for that workflow. Ego remains a strong option when you specifically need their partner-distribution network, WhatsApp-led channels, or plan features that sit above Essential.
Side-by-side comparison
Figures below are taken from each company's public organizer / pricing pages as of research (23 Sep 2026). Where Ego does not publish a single all-in number, we say so — do not treat "5%" on their Essential plan as your total cost until you confirm booking and payment-processing fees with them.
| Topic | Ayatickets | Ego Tickets (eGotickets) |
|---|---|---|
| Setup / listing | Free to create an event; free USSD code with each event | Free to publish; zero platform fees called out for free/non-ticketed events |
| Organizer commission / platform fee (paid tickets) | Flat 5% of gross ticket sales | Plan-based: Essential 5% per paid ticket; Pro 7.5% per paid ticket; Custom pricing for larger events |
| Buyer / booking / processing fees | Published on Pricing & Fees: USSD 2.5% of ticket price; Web/app MoMo or card 4%; PayPal based on conversion rate (fees cover gateway, E-Levy, and related booking costs; exclusive of VAT) | Public pricing page states: "Booking and payment processing fees are separate from plan pricing." Exact buyer/processing % not stated on the pricing page — verify with Ego before you model net revenue |
| Payments buyers can use | Mobile Money, bank/credit card, Apple Pay, PayPal, USSD (Mobile Money) | Online checkout plus offline/USSD and WhatsApp channels (per organizer page); partner-app discovery (e.g. MTN MoMo App) |
| USSD | *365*88# or event-specific *365*88*<eventid># |
*713*33# (organizer page); custom USSD/WhatsApp code listed under Pro features |
| Check-in / scanning | App-based scanning with fraud detection and instant validation | Checkpoint app — unlimited, no-cost ticket validation (public claim) |
| Support | 24/7 support (public sell page) | 24/7 support available (public organizer page) |
| Ghana fit / distribution | Ghana-focused Create → Sell → Scan; local + international payments; USSD for buyers without always-on data | Strong distribution narrative: events featured across partner platforms; MTN MoMo App reach claims (e.g. 18M+ potential); WhatsApp ticketing; attendee insurance product (GH₵1/ticket, StarLife — public) |
| Public scale claims (for context, not a score) | 5,000+ organizers; 45,550+ events; 942,526+ tickets sold (sell page) | 60K+ events powered; 10+ years / since 2013 positioning; partner-reach messaging |
How to read the fee row: Ayatickets publishes organizer commission and buyer processing fees on one page. Ego publishes plan percentages and explicitly separates booking/payment-processing fees. For a fair P&L, ask Ego for the full fee stack (plan + booking + processing) for your ticket price and payment mix, then compare to Ayatickets' published 5% + buyer-side fees.
When Ayatickets is the better fit
Choose Ayatickets when most of these are true for you:
- You want one clear organizer rate. A flat 5% of gross sales, free setup, and no paid "Pro tier" required to unlock core selling is easier to explain to a promoter, church finance team, or campus exec.
- Your buyers live on MoMo, cards, and USSD. You need Mobile Money and USSD (
*365*88#) in the same stack as card, Apple Pay, and PayPal — not as an afterthought. - You're optimizing for speed to first ticket. Create → Sell → Scan, go live in minutes, and manage from phone or web without shopping plan tiers first.
- You're running Ghana-grounded events — Accra nightlife, campus shows, church conferences, corporate dinners, festivals — and care more about conversion and payout clarity than multi-country brand heritage.
- You want buyer-fee transparency in writing. USSD vs web/app processing fees are published so you can set ticket prices without guessing.
FAQ
Is Ayatickets cheaper than Ego Tickets for organizers?
Ayatickets charges a flat 5% commission on gross ticket sales with free event creation. Ego's public Essential plan also lists 5% per paid ticket, with Pro at 7.5%, and states that booking and payment processing fees are separate. Until those Ego-side fees are confirmed for your ticket prices, you cannot honestly claim a total "cheaper" winner. Compare all-in costs, then decide.
Does Ayatickets support Mobile Money and USSD in Ghana?
Yes. Organizers can sell with Mobile Money, cards, Apple Pay, PayPal, and USSD. Buyers can dial *365*88# or the event-specific USSD code. Buyer processing fees for USSD and web/app payments are published on Ayatickets' Pricing & Fees page.
Can I create an event for free?
Yes on Ayatickets — creating an event is free, and free tickets are not charged organizer commission. Ego also markets free publishing for free/non-ticketed events. For paid tickets, both platforms charge when you sell.
How do check-ins work?
Ayatickets provides app scanning with validation and fraud detection. Ego markets unlimited free validation via its Checkpoint app. For large venues, test scan speed and team accounts with a dry run before doors open.
What should I do next if I'm switching or testing Ayatickets?
Create an organizer account, publish a test or soft-launch event, and sell a small batch to confirm MoMo/USSD checkout and payout timing for your team. Use the sell guide for the full Create → Sell → Scan flow.
Ready to sell with clearer fees?
Ghana organizers should not need a spreadsheet archaeology project to understand platform costs. If free setup, a flat 5% organizer commission, and MoMo + USSD + card payments match how you actually sell, start on Ayatickets today.